Find A Lawyer in numbers

One year ago, I launched Find A Lawyer in New Zealand.

The idea was simple: finding the right lawyer should be fast, free, and stress-free.

A year in, here's what the data says:

→ 1000+ law firms listed across Aotearoa
→ 354 Legal Aid providers, because access to justice shouldn't depend on your income
→ 54% of enquiries matched with a firm that accepted the case
→ 70+ languages spoken across our listed firms

We're still early. There's a lot left to build.

But if you needed a lawyer this year and Find A Lawyer helped you find one — thank you for trusting us.

Year 2 starts now.

findalawyer.co.nz

New Zealand has over 1000+ law firms. Until now, there was no single place to find the right one for your specific situation.

Find A Lawyer lists 1000+ firms and 9,500+ lawyers — across all major cities and regions, covering 20+ practice areas.

You describe your situation in plain English. We match you with firms that specialise in exactly that.

Free to use. No account needed. Results in minutes.

findalawyer.co.nz

54% of people who came to Find A Lawyer in Year 1 were matched with a firm that accepted their case.

That's not a click-through rate. That's a firm saying: "We can help you."

387 successful connections in 12 months.

The other 46%? Some needed specialisations we're still building coverage for. We're working on it.

But for more than half — we got them to a lawyer.

findalawyer.co.nz

The median time for a New Zealand law firm to accept a new case on Find A Lawyer: 17 hours.

28% of accepted leads happen within 4 hours. Most respond within a day.

This is real response time — from when someone described their legal situation to when a firm said yes.

If you're a law firm and want to reduce your time-to-response, our Premium tier gives you priority access to leads the moment they come in.

findalawyer.co.nz/for-law-firms

1 in 9 people who came to Find A Lawyer this year needed Legal Aid.

Not a premium firm. Not a private retainer. They needed help — and they needed someone to fund it.

We list 354 Legal Aid providers across New Zealand, free to search, filtered by location and practice area.

27% of those enquiries were matched with a provider.

Because access to the legal system shouldn't depend on your income.

findalawyer.co.nz

Wellington has 127 lawyers per 10,000 people.

Kapiti Coast — a 40-minute drive away — has 7.7.

This isn't just a data point. It's a real gap in legal access for a growing region of New Zealand.

Upper Hutt, Whanganui, Palmerston North — all under 15 lawyers per 10,000.

Find A Lawyer was built to help bridge exactly this kind of gap. You can search from anywhere in NZ, and many firms offer remote consultations.

If you're a law firm serving regional NZ, your profile on Find A Lawyer is free to claim.

findalawyer.co.nz/for-law-firms

In Year 1 on Find A Lawyer, Immigration was the most searched legal need in New Zealand.

More than Property. More than Family Law. More than Criminal Defence.

New Zealanders — and people living here — are navigating visas, residency, deportation appeals, and citizenship processes in record numbers.

If you're an immigration law firm, the demand is there.

If you need an immigration lawyer, so are we.

findalawyer.co.nz

New Zealand is one of the most culturally diverse countries in the world.

Find A Lawyer lists firms that speak 70+ languages — Mandarin, Cantonese, Hindi, te reo Māori, Korean, Spanish, and more.

Because when you're dealing with a legal matter, you shouldn't have to explain it in a language that isn't yours.

Free to search. No account needed.

findalawyer.co.nz

Find A Lawyer has never charged a single consumer. Not once.

No subscription. No referral fee. No "basic vs premium" paywall.

You search. You get matched. You engage your lawyer directly. We stay out of the transaction.

Our business model is on the firm side — firms pay for priority placement and lead access.

That's how it should work: the service that needs clients pays, not the people who need help.

findalawyer.co.nz

23 enquiries in our first month.

119 enquiries in Nov 25.

5.2× growth in under a year. No paid acquisition. No referral programme. Word of mouth and organic search.

This is what happens when you build something people actually need.

We're heading into Year 2 with more firms, better matching, and a goal to cut that firm response time in half.

If you're a law firm in New Zealand — we'd love to list you.

findalawyer.co.nz/for-law-firms

82 law firms in New Zealand accepted a new client through Find A Lawyer in Year 1.

Not traffic. Not form fills. Accepted cases — a client described their legal situation, our AI matched them to the right firm, and that firm said yes.

Every New Zealand law firm is already listed on Find A Lawyer by default.

The question isn't whether you're listed. The question is: are you seeing the leads?

Check your firm on findalawyer.co.nz and verify which email address leads are going to. Then check that inbox — and its spam folder.

findalawyer.co.nz/for-law-firms

51% of accepted cases on Find A Lawyer were accepted within 4 hours of the enquiry coming in.

86% within 24 hours.

The firms that moved fastest won the most clients. The ones that waited? Someone else already said yes.

Legal intake is a speed game. The clients who submit an enquiry at 9pm on a Sunday aren't waiting until Tuesday.

Is your firm set up to respond fast?

findalawyer.co.nz/for-law-firms

767 leads sent to New Zealand law firms in Year 1 expired without a response.

That's 35% of all leads — gone before anyone replied.

These weren't cold prospects. They were real people who described a legal situation, verified their email, and waited for a firm to get back to them.

No one came.

In many cases, the lead email went to spam. The firm never saw it.

Every NZ law firm is already listed on Find A Lawyer by default. If you haven't checked your listing recently: search your firm name on findalawyer.co.nz, look at the contact email shown, and check that inbox — specifically the spam folder.

Your next client may already be waiting there.

findalawyer.co.nz/for-law-firms

Of all law firms that responded to a lead on Find A Lawyer, 42% accepted the case.

243 cases accepted from 579 qualified leads sent.

The leads are qualified. The case summaries are detailed. The conversion problem isn't lead quality — it's response time.

Firms that respond within 4 hours accept more cases than those that wait. Every hour you wait, the odds drop.

findalawyer.co.nz/for-law-firms

Immigration has the most enquiries per listed firm on Find A Lawyer in New Zealand.

198 enquiries. 155 firms.

Meanwhile, Property has 732 firms competing for 72 enquiries.

If you're an immigration lawyer, enquiries are already being matched to your firm. Every NZ law firm is already listed on Find A Lawyer by default.

The question is whether those lead emails are landing in your inbox — or your spam folder.

findalawyer.co.nz/for-law-firms

Kapiti Coast: 8 law firms. 56,000 people. 7.7 lawyers per 10,000 residents.

Upper Hutt: 6 firms. 45,000 people. 3.3 lawyers per 10,000.

These aren't remote rural communities — they're growing commuter suburbs of Wellington, one of the most lawyer-dense cities in NZ.

If your firm offers remote consultations, you're already matched to enquiries from these regions. All NZ law firms are in Find A Lawyer by default.

The issue is whether those regional leads are reaching you. When did you last check the inbox your firm's leads go to?

findalawyer.co.nz/for-law-firms

Every New Zealand law firm is already listed on Find A Lawyer. No sign-up needed.

Your firm is listed on Find A Lawyer right now. Leads from AI-matched enquiries go to your registered contact email automatically.

The problem? A lot of firms don't know which email that is — and a lot of those emails go straight to spam.

Three things to do today:
→ Search your firm name on findalawyer.co.nz
→ Check which contact email is shown
→ Open that inbox and search for emails from Find A Lawyer — including spam

767 leads expired last year. Don't be one of those firms.

findalawyer.co.nz/for-law-firms

When a client submits an enquiry on Find A Lawyer, they don't fill in a form.

They have a conversation with an AI.

It asks about their situation, practice area, location, legal aid eligibility, urgency, other parties involved.

By the time the lead reaches your inbox, it includes a full case summary — not "Hi, I need help with a legal matter."

You get a case. Not a cold contact.

findalawyer.co.nz/for-law-firms

Every NZ law firm is already on Find A Lawyer for free — that's the default.

But there's a difference between being listed and being visible.

Free: You appear in search results. Leads come occasionally. Basic matching eligibility.

Premium: Priority placement. Up to 10 qualified leads/month. Your website linked directly.

Premium+: Top placement. Up to 30 leads/month. Instant routing the moment a match comes in. Branded intake experience.

The firms getting the most clients aren't necessarily the biggest — they're the ones who upgraded, monitor their leads, and respond fast.

findalawyer.co.nz/for-law-firms

243 cases. 82 firms. Year 1.

Those are the Find A Lawyer Year 1 numbers. The firms that participated found real clients — not hypothetical ones.

Average: 3.0 accepted cases per firm. One firm accepted 4.

These aren't necessarily the biggest firms in the country. They're the ones that checked their inbox, responded fast, and kept their profile up to date.

Year 2 starts now. Every NZ law firm is already listed on Find A Lawyer. The ones who actively monitor their leads will be the ones with the longest track record when the volume scales.

findalawyer.co.nz/for-law-firms

Find A Lawyer appeared in Google and Bing search results 400,000 times in the last 90 days.

350,191 times on Google. 49,869 times on Bing.

Not brand searches. Not people looking for us by name. People searching for lawyers, tenancy help, immigration questions, property issues — and finding us.

The platform has been live for one year. That's how quickly search compounds.

findalawyer.co.nz

The most searched legal topic in New Zealand on Bing isn't immigration.

It isn't property. It isn't employment.

It's tenancy law.

Bond lodgement, tenancy tribunal, rent arrears, ending a tenancy — together they make up 23% of all organic search traffic to Find A Lawyer.

Kiwis have landlord-tenant problems. A lot of them. And most of them don't know their rights until something goes wrong.

findalawyer.co.nz

Our most-clicked page on Bing isn't "find a lawyer near me."

It's a guide to shared driveway right-of-way disputes.

19.6% click-through rate. 560 impressions. 110 clicks.

Neighbour disputes over driveways are one of the most googled property law questions in New Zealand — and almost nobody talks about it.

If you live in a property with a shared driveway, you probably know exactly why.

findalawyer.co.nz/practice-areas/property/shared-driveways-right-of-way

Mobile CTR on Find A Lawyer is more than double desktop.

Mobile: 0.78%
Desktop: 0.38%
Tablet: 1.11%

People search for legal help on their phones — often in a moment of stress. Late at night. After getting a difficult letter. At the kitchen table.

The people who need a lawyer the most aren't sitting at a desk with a browser open.

They're on their phone, searching, trying to understand what's happening to them.

findalawyer.co.nz

Legal searches in New Zealand drop 22% over Easter.

The week of April 1: from 31,481 impressions to 24,663.

People put their legal problems on hold during public holidays. Landlord disputes, employment issues, immigration applications — they wait.

Then May hit +30% in a single week (31,078 impressions on May 13).

Problems don't go away. They just wait until people come back to their phones.

findalawyer.co.nz

In the past 28 days, people from the Philippines, India, and Australia searched for NZ lawyers on Google.

Philippines: 665 impressions.
India: 654 impressions.
Australia: 606 impressions.

These aren't people in New Zealand. These are people planning to come here, navigating visa applications, or dealing with cross-border legal matters.

Immigration isn't just a local search. It's an international one.

findalawyer.co.nz

The most searched immigration topic in NZ on Bing isn't "how to get a visa."

It's Job Check.

395 impressions. 19 clicks. 4.8% CTR.

Employers searching how to accredit their business to hire migrant workers are a major driver of immigration legal searches — and it's growing.

Green List residence (250 imp), IPT appeals (205 imp), and partnership visa evidence (71 imp, 7% CTR) follow close behind.

New Zealanders and employers are navigating an immigration system that needs more legal support than it gets.

findalawyer.co.nz

New Zealanders search about rest breaks more than personal grievances.

On Bing, "rest breaks and overtime" gets 380 impressions.
"Personal grievance" gets 333.
"How employment mediation works" gets 311.
"Casual employment rights" gets 231.

Workers know something is wrong before they know it's a legal issue. They start by searching their rights — and end up needing a lawyer.

The employment law search volume tells the story of workplace NZ.

findalawyer.co.nz

350,191 times in 90 days, someone in New Zealand searched for something legal and saw Find A Lawyer in Google.

0.57% of them clicked.

That's 1,993 clicks from 350,191 impressions.

Not because we're irrelevant — because our average position is 25.6. Most of those impressions are on page 2 or 3 of Google results.

Year 1 was about building the platform and the content. Year 2 is about ranking.

The search volume is already there. We just need to show up on page 1.

findalawyer.co.nz

Kiwis search for tenancy law more than anything else on Find A Lawyer.

But when they actually ask for a lawyer, it's immigration, family law, and property.

Search intent ≠ enquiry intent.

People research their tenancy rights themselves. They need a lawyer when the problem becomes too complex, too stressful, or too urgent to handle alone.

Immigration (30%), Family Law (23%), Property (22%), Criminal (13%) — those are the cases where people decide they can't go it alone.

findalawyer.co.nz