Identity & Credibility
- Network listing (LANZ, NZ Law etc.)
- Website presence
- Logo
- Social media presence
How we rate law firms
Transparent, data‑driven, and independent. Firms cannot buy a higher score. Our model blends public trust signals with responsiveness and expertise so you can compare options fairly.
No paid rankings
Updated every day
Scoring model
The score is additive, normalised to one decimal place. We cap certain inputs to reduce outliers and choose the office with the lowest non‑zero Google review count after ascending sort when present.
Responsiveness
- Enquiry reply rate
- Enquiry response time
Team size & experience (capped)
- Number of lawyers registered with the New Zealand Law Society
Google place signals
- Google place present
- Number of reviews
- Rating
Data sources
We combine public information with platform engagement. We refresh score and signals every 24 hours.
Public signals
- NZ Law Society listings
- Google ratings & review counts
- Website presence and logo
- Verified office addresses
Platform signals
- First reply time
- Lead acceptance ratio
- Profile completeness
- Practice coverage depth
Percentile bands
Badges help you compare at a glance. They reflect national percentiles, not payment tiers.
Browse firmsBadge
Top 1%
Score ≥ 99 percentile nationally
Badge
Top 5%
Score ≥ 95 percentile nationally
Badge
Top 10%
Score ≥ 90 percentile nationally
Badge
Above average
Score ≥ 60 percentile nationally
Fairness & anti‑gaming
- Outlier caps and smoothing for review scores
- Multiple‑office de‑duplication and geo‑normalisation
- Human review queue for anomalies
- Easy and free appeal and correction process for firms
Questions answered
Do paid plans change rankings?
No. Commercial plans unlock features like lead routing but do not affect scores or ordering.
How often are scores updated?
Firm scores are updated daily, number of lawyers updated monthly.
Are practice‑area badges comparable across areas?
Yes, bands are percentile‑based across the national index, then filtered when you view a practice area.
How can firms improve their score?
Complete profiles, verify locations, respond quickly to enquiries, maintain high and consistent client reviews.