How We Rate Law Firms at Find A Lawyer

At Find A Lawyer, we believe transparency and fairness are essential when helping you choose the right legal team. That's why we've built a simple, data-driven scoring system to rate every firm in our network.

What Goes Into the Score?

Each law firm is given a score out of 100 based on publicly available data and key indicators of trust, experience, and credibility. Here’s how it works:

Identity & Credibility

We check whether the law firm has established its presence professionally:

✅ Member of NZ Law
🌐 Has a website`
🖼️ Displays a firm logo
💼 LinkedIn presence

These elements help demonstrate a real, verifiable firm with a professional identity.

Team Experience & Size

We reward firms with strong, experienced teams:

👨‍⚖️ Number of lawyers
👩‍⚖️ Number of partners
🕰️ Average years of experience

The more experience and depth a firm has, the better equipped it is to handle complex legal matters.

Google Reviews & Office Presence

We use Google reviews to reflect real-world reputation:

📍 Verified office location
⭐ Google rating
🗳️ Review count

These scores provide social proof from past clients and help us assess trustworthiness in the community.

Why Do We Score Law Firms?

Our goal is to level the playing field—making it easier for people to compare firms based on meaningful, unbiased indicators. We don’t charge for higher scores, and firms can’t pay to be ranked higher. This keeps things fair and ensures that the best-rated firms are truly the ones making a real impact.

What Does the Score Mean?

Scores typically range from 10 to 35. A higher score means:

More experience
Stronger presence
More trust from the public

It’s not the only factor you should consider—but it’s a strong starting point.

Constantly Improving

We’re always reviewing our scoring system. If you’re a law firm and notice something missing or incorrect, let us know.